AI has blown a hole through the middle of the marketing function.

Entire marketing ecosystems—content studios, SEO farms, copywriting factories—are collapsing under their own weight. Not because AI is inherently better. But because it makes cheap, fast content almost infinite.

The result?

The value of generic content has dropped to zero.

That white paper? Nobody reads it.
Those templated blog posts? Everyone’s got them.
Your SEO checklist? Every competitor already pasted the same prompt.

We’re in the era of creative deflation.

What AI Did to Content

• Anyone can now generate 1,000 blog posts overnight
  
  
• Visuals are easy: drag, drop, prompt, export
  
  
• Short-form video can be edited in seconds
  
  
• Social posts can be mass-produced with templates and AI tone matching
  
  

The machines have flooded the market.

And the first wave of marketers who relied on quantity, not quality, are being left behind.

What Can’t Be Faked

There are two things AI still can’t do well:

1. Original voice
   
   
2. True creativity
   
   

AI can scale your voice. But it can’t invent it.

It can remix ideas. But it doesn’t know how to surprise, subvert, provoke, or spark.

If you haven’t done the hard work of crafting your brand POV—your creative edge—you’re just generating noise.

What Survives (and Wins)

In a world of infinite average content, the only things that break through are:

• Strong voice and sharp perspective
  
  
• Human storytelling
  
  
• Deep domain insight
  
  
• Entertainment value
  
  
• Connection and community
  
  

AI can support those things. But it can’t originate them.

Your New Marketing Stack

• Use AI to scale, not originate
  
  
• Use humans to create, curate, and lead
  
  
• Think in campaigns, not posts
  
  
• Build community, not just reach
  
  
• Tell stories, not just summaries
  
  

Marketing hasn’t died. But generic marketing has.

If you’re still playing that game, the market will tune you out.